3 Types of SEO By Siddarth Freelancer | Master Guide

SEO freelancer Siddarth is here to breaks down the different types of SEO and shows you how to use them to optimize your Blog or anytype of website for search engines in this guide. It will help you navigate the changing SEO landscape and rank higher on google .. whether you are a pro or a beginner.

Types of SEO

There are three Types of SEO

• Technical SEO: Website technical optimization.
• OnPage SEO: Optimizing website content for users and search engines.
• OffPage SEO involves creating brand assets (e.g. people marks values vision slogans catchphrases colors) to increase brand awareness authority and trustworthiness and generate demand.

You control content and technical optimizations 100%. Off site activities are still important to this SEO trinity even though you can’t control links from other sites or if platforms you use close down or change.

Consider SEO sports team. To win you need fans and strong offense and defense. Consider technical optimization your defense content optimization your offense and off site optimization your way to attract engage and retain fans.

Read More About : Search Engine Algorithms | 11 Main Ranking factors Break Down

Technical SEO optimization in Types of SEO

Technical website optimization is essential for SEO success.

Start with website architecture to enable search engine crawling and indexing. In Reddit AMA Google trends analyst Gary Illyes said “MAKE THAT DAMN SITE CRAWLABLE.”

Make sure search engines can find and access all your content (text images videos). Which technical aspects matter? Navigation internal linking URL structure etc.

Technical optimization also requires experience. Search engines value fast loading user friendly pages. Core Web Vitals mobile friendliness usability HTTPS and avoiding intrusive interstitials are important in technical SEO.

Schema based data optimization is another technical optimization area. Adding this code to your website helps search engines understand your content and improve search results.SEO also involves web hosting CMS and site security.

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OnPage Optimization of content in Types of SEO

You must optimize your SEO content for people and search engines. You optimize both page’s content and code for search engines.

Always aim to publish useful high quality content. You can do this by understanding your audience’s needs data and Google guidance.

When optimizing content for people ensure:

1. Covers topics you know well.
2. Includes content finding keywords.
3. Being original.
4. Contains no grammar or spelling errors.
5. Contains accurate current information.
6. Has images and videos.
7. Is better than SERP competitors.

Subheadings paragraph length bolding/italics ordered/unordered lists reading level etc. make your content readable.

Content elements to optimize for search engines include:

1. Title tags
2. Meta description
3. H1 to H6 headers
4. Image alt text
5. Twitter Cards and Open graph metadata

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Off Page SEO optimization in Types of SEO

Many activities that aren’t “SEO” can indirectly help SEO success. most common off site SEO activity is link building. Getting variety of relevant authoritative trusted links to your website can boost rankings and traffic.

Quality links are better than quantity and goal is many quality links. You get those links how? There are many SEO friendly website promotion methods. This includes:

• Brand building and marketing: Methods to improve reputation.
• PR: Strategies to gain editorial links.
• Content marketing: Videos ebooks research studies podcasts and guest posting are popular.
• Social media marketing and optimization: Claim your brand’s handle on all relevant platforms optimize it and share relevant content.
• Listing management: Claiming verifying and optimizing information on directories review sites and wikis where searchers can find your company or website.
• Getting monitoring and responding to ratings and reviews.

Off site activities usually don’t affect your ranking technically. Again everything your brand does counts. You want your brand to be searchable. Some have tried to rebrand “search engine optimization” as “search experience optimization” or “search everywhere optimization.”

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